Background and Scope
A market leading company in veterinary inputs keen to explore growth opportunity in the aquaculture segment,engaged Sathguru to assess the current and evolving commercial opportunity and competitive dynamic and shape all aspects of the segment strategy including portfolio composition, positioning and potential partnerships. Sathguru comprehensively assessed strategic merit in foraying into the aquaculture segment, assessed growth potential in the near to mid-term, studied current competitive landscape and technology developments shaping pipeline products, potential for growth, needed investments and partnerships.
Our Approach
A deep dive analysis was conducted to map the landscape of the Indian aqua inputs market across product categories such as feed, feed additives, supplements and aqua health products such as probiotics and immunostimulants, and environmental inputs such as disinfectants. Current market size as well as growth potential was assessed, product trends and competitive landscape was analysed in detail. A high-level analysis of global benchmarking exercise was also conducted to identify white spaces in Indian context. Global R&D pipeline and innovation landscape was also used to analysed to assess potential for client to gain sustainable competitive advantage in an intensively competitive industry.
A mix methods approach covering secondary and primary research was undertaken to capture the qualitative and quantitative dynamics of the Indian aquaculture sector. An expansive field primary research initiative covering the aquaculture hubs of Andhra Pradesh and Gujarat aqua belt with varied supply chain players (dealers/distributors/retailers), farmers, extension professionals, industry bodies and research institutions was conducted to understand product usage practices and preferences, competitive intensity, and future growth areas.
Project Output
A detailed project report was presented to the client covering overall landscape, market findings, competitor analysis as well as detailed recommendations on go to market strategies covering portfolio composition, product positioning, geographic prioritization for market entry, sales and distribution strategies. The recommendations formed the basis for segment investments, portfolio development strategy and commercial plan implemented.