Situational Analysis
Our client, a leading multinational specialized in vegetable seed marketing with exceptional research and development capabilities, is transforming Indian agriculture by developing climate-resilient and high-yielding hybrids. The client engaged Sathguru to assess India’s vegetable seed markets. This engagement provided our client with valuable insights into the market dynamics of these target crops in terms of their cultivation landscape, competitive landscape, distribution channels, and end-use applications for both consumption and industrial applications.
Scope
The scope of this engagement included:
- A comprehensive evaluation of district-level cultivation dynamics, including crop area distribution, regional productivity variations, segment preferences, crop rotation patterns, and the impact of government policies and regulations on markets.
- Seed Industry dynamics assessment: exploring market size and segmentation by size, volume, geography, and anticipated trends in the next five years.
- Assessment of competitive dynamics, including market share of major players, their segment-specific USPs driving growth, identification of R&D priorities, emerging traits, and future market-shaping innovations.
- Supply chain assessment covering fresh harvest, value-added products and industrial derivatives of target crops, delving into stakeholder’s roles, logistics networks and sales channels, along with mapping infrastructure (storage facilities, warehouses, and cold chain systems) in key growing regions.
Approach
Sathguru conducted a comprehensive analysis of the vegetable cultivation landscape, examining the key factors influencing cultivation such as biotic, abiotic stresses, and climatic & soil conditions. The study included in-depth research into seed market dynamics, consultations with industry experts to identify R&D priorities and identification of emerging traits shaping the industry, enabling the client to strategize for future market opportunities. The evaluation also covered leading hybrids, focusing on parameters such as yield, stress resistance and tolerance, adaptability, and regional performances to identify the USPs of major products in specific segments. Additionally, the study delved into supply chain dynamics, mapping stakeholders, assessing the role of cooperatives, analysing sales channels, and evaluating transportation networks. Warehouses and cold chain systems in key growing regions of India were also assessed to provide a holistic understanding of the supply chain landscape.
Impact
Sathguru’s assessment of cultivation dynamics, competitive landscape, and market trends helped our client to strategically position their products, aligning with regional preferences and market demands. With our analysis of market size, segmentation, competitive dynamics, and growth trends, the client gained valuable insights to refine their offerings and expand their market share geographically and across product segments. Through Sathguru’s identification of emerging traits, R&D priorities, and future innovations, the client will be able to tailor their research efforts to develop hybrids that meet market needs and gain a competitive edge.