Food Executive Program
Strategy | Supply Chain | Marketing | Food Service | Retailing | E-commerce
Dates will update shortly
Date
20 - 24 Feb 2023
Venue
Hyderabad Marriott Hotel & Convention Centre,
Hyderabad, India
Cornell University
Cornell University, an Ivy League university located in Ithaca, New York, is at the forefront of education, research, and extension in agriculture, food retail, food science, technology, and regulations. It is home to more than 23,000 students from 120 countries and nearly 3,000 world-class faculty, including Noble laureates and Rhodes scholars. For over 55 years, Cornell’s Food Executive Program has been the world’s premier transformational learning experience for executives in the Food and Consumables Sector and its immediate successors.
Sathguru
Sathguru Management Consultants is a premier research and consulting organization spearheading business growth with sector-specific expertise in food, Agri, retail, and FMCG sectors over the last 35 years. Sathguru has been providing strategic, operational, and functional support to the agriculture, food, retail, and FMCG sectors for over two decades. Sathguru advises stakeholders, policy planners, and investors in the food and retail industry on developing integrated food chain linkages – supply chain distribution and retailing, technology dissemination, and other related issues in the sector. Sathguru has over two decades of experience delivering executive education programs with Cornell University and has offered transformative exposure to executives from across the globe.
About the Program
The ever-evolving landscape of technology has drastically changed human behavior globally, impacting lifestyle and consumer behavior with an evident shift in shopping trends. The food industry and retail sector has witnessed unprecedented change in operations, with innovation driving product delivery and pricing. Multiple formats compete intensively to meet consumer demand in an information-rich environment.
Understanding this evolution, Cornell University & Sathguru brings the Food Executive Program (FEP), the world’s premier transformational learning experience for top executives and their immediate successors from emerging markets in the food and consumables sector.
Creating a workforce with excellent strategic and operational skills and a strong understanding of global best practices in food marketing, supply chain management, E-commerce, and food retailing is considered crucial in ensuring the rapid growth of the food industry.
The Food Executive Program offered by Cornell University and Sathguru presents an excellent opportunity for professional advancement. The program is designed to meet the needs of tomorrow’s food and E-commerce industry leaders from emerging markets and enables them to deliver significant improvements in innovative thinking and effective management skills.
Program Curriculum
The program covers the entire gamut of supply chain stages in the food and E-commerce industry and focuses on the significant challenges and opportunities that face the food industry. It will thus provide participants with the requisite knowledge and skill sets that will enable them to confront these challenges and evolve strategies to leverage the opportunities.
Customer Loyalty
Food and E-commerce Marketing Strategies
Building Competitive Advantage through Digital Innovation and Ai
Category Management-Strategy & Practices
Supply Chain Strategy, Issues & Innovations
Growth Trends & Strategy for Future
Supplier - Retailer Relations
Sustainability
Who Should Enroll ?
Senior professionals engaged in marketing, finance, supply-chain, strategy, retailing, distribution, brand management from:
- Food and beverage industry
- CPG products
- Food retail, wholesale and grocery chains
- Convenience stores, and supermarket chains
- Food delivery enterprises
- Cash & Carry and hypermarket retail
- Food brand and Food marketing
- Logistics and supply chain
- E-commerce distribution
- Investors in the food industry and food retailing
Methodology
Participants will engage in lectures, group exercises & case studies:
- The course will engage the participants in practical discussions, lectures, group exercises, and case discussions focused on strategic decision approaches in overarching areas of the retail sector.
- Simulation game and discussion
- Interaction with the faculty: The course facilitates interaction and learning opportunities from world-class international experts recognized for their research and experience.
- Cross-cultural and Cross-enterprise learning: An insightful learning experience from a diverse cohort of professionals from around the emerging markets.
The diversity of the participants provides unique networking opportunities and cutting-edge knowledge that widens perspectives and expands the scope for strategic thinking.
Key Takeaways
- Understand the changing landscape of food and consumers in emerging markets
- Plan and execute business models coping to the emerging needs of consumers
- Utilize dynamic supply chain designs and scenario planning tools
- Leverage deep tech to unlock new value streams for your organization and customers
- Adopt sustainability as a competitive advantage
- create a competitive edge with digital marketing for digital consumers
- Explore group dynamics and craft strategies to lead and develop teams
- Network with peers who are accomplished leaders in their organizations
Who Will Benefit ?
- Senior and middle management executives of food retailing, wholesaling, distribution, processing, food service sector, E-commerce, and brand management firms.
- Professionals who aspire to reach higher-level positions, policy planners engaged in integrating food and agriculture and E-commerce sectors.
- Investors engaged in investing in food brands and food retailing and E-commerce sectors.
Our Esteemed Alumni
Past Participants Feedback
Food industry dynamics in emerging markets of Asia:
Explore seismic shifts shaping the food industry and marketing, with focus on reshaping consumer behaviour, intra-segment linkages, delivery innovations and changing structure of market players
Case study:
Group discusses total quality model in times of changing dynamics and customer trends with pricing strategy with a live case study.
Supsim presentation and kickoff :
Groups engage in competitive exercise as they operate their entity in a computerised simulation of a dynamic and competitive market. Decisions are made regarding promotional strategy, pricing, labor, procurement, inventory, and capital expenditures Enterprise supsim round #1.
Digital innovations and impact of AI for segment players:
An exclusive executive session on leveraging AI to boost productivity, speed, and efficiency. Gain practical insights and strategies to harness AI’s transformative power.
Case study:
Class discusses total quality model with pricing strategy – case led by Faculty.
Food safety:
Essentials and common pitfalls in value chain.
SupSim Round #2:
Teams continue their simulation experience.
The Global Food System
Case Study:
Group Discusses Building Competitive Advantage through Digitalization.
Future of Food Marketing in Emerging Market:
Panel Discussion
Day 3 – Thursday, 8.30 am – 7.30 pm
Case Study:
Class Discusses – Building Competitive Advantage through Digitalization – case led by Faculty.
SupSim Round #3:
Teams continue simulation experience.
Case Study:
Group Discusses Global E-Commerce – Winner takes all the battle. A case hypothesis focused on the emergence of E-Commerce and the impact on food marketing, retailing, ingredients makers and supply chain implications.
SupSim Round #4:
Teams continue simulation experience.
Case Study:
Class Discusses – Global E-Commerce – Winner Takes All the Battle – case led by Faculty.
Case study:
On Customer Loyalty – modelling, winning and sustaining loyalty
Day 4 – Friday, 8.30 am – 3.00 pm
Case study:
Group Discusses Sustainability in value chain.
SupSim Round #5:
Teams continue simulation experience.
Case study:
Class Discusses Sustanaibility in value chain – case led by Faculty
SupSim Concluding session
Simulation Experience – Results and outcome discussions.
Graduation
Program Faculty
Miguel I. Gomez
Robert G. Tobin Professor of Food Marketing and Academic Director, Cornell Food Industry Management Program
K Vijayaraghavan
Advisor to food industry, visiting lecturer, Cornell University, Chair, Sathguru Inc.
Daniel Hooker
Director of External Education for the Food Industry Management Program
Adam Brumberg
Research Specialist at Cornell University and the Deputy Director of the Cornell Food and Brand Lab
Program Fee
| Participant Type | INR | USD |
| Residential | ₹ 99,000 + Taxes | $ 1,200 + Taxes |
| Non-Residential | ₹ 55,000 + Taxes | $ 700 + Taxes |
GST is applicable on the above
| Fee includes |
| Course Material |
| Tuition |
| Graduation |
| Board & Accommodation* |
Fee does not Include |
Travel (Domestic & International) |
Visa |
Insurance |
Incidentals apart from inclusions |
For non-residential participants – lunch included
Payment Details :
Accouont Number : 912020047528817
Bank : AXIS BANK LTD
Branch : Hyderabad Main Branch, Telangana, India
IFSC Code : UTIB0000008
For payment through credit card, click here.
- The formal registration takes place only after the payment of fees.
- While substitutions are accepted prior to the start of the program, regret refunds for cancellations.
- Due to class size constraints, registration will be provided on space available (first come, first serve).
Program Date
Program Fee
| Residential | 1750 USD |
| Non-Residential | 1225 USD |
- GST is applicable on the above fee
| Fee includes |
| Course Material |
| Tuition |
| Graduation |
| Board & Accommodation* |
Fee does not Include |
Travel (Domestic & International) |
Visa |
Insurance |
Incidentals apart from inclusions |
- For residential participants – accommodation & all meals included
- For non-residential participants – lunch included
Payment Details :
Account Number : 912020047528817
Bank : AXIS BANK LTD
Branch : Hyderabad Main Branch, Telangana, India
IFSC Code : UTIB0000008
For payment through credit card, click here.
Note:
- The formal registration takes place only after the payment of fees
- While substitutions are accepted prior to the start of the program, no refunds will be made for cancellations
- Due to class size constraints, registration will be provided on space available (first come, first serve)
Sponsor
Gold Sponsor
