MIPCON 2016, held on September 8th and 9th 2016 in Hyderabad, was focused on ‘Managing IP assets for academic and business competence’ and drew of cross-section of participants from academia, industry, IP professionals and policy makers.
Pushpa Vijayaraghavan, Sathguru’s healthcare advisory lead, spoke on the potential to tactically leverage trademarks and brands as valuable arsenal in the overall IP paraphernalia of a corporate or academic entity. Pushpa drew on several practical examples from Sathguru’s clients where the overall value of a licensing or M&A transaction was enhanced given the enhanced value of brands and related trademarks. Pushpa also discussed various means and structures to monetize these valuable assets.
